Refine your strategy with email tracking

Email tracking is a method used to monitor how recipients engage with your emails. It allows you to see whether your emails have been opened, when they were opened, and how many times. You can also track clicks on links within your emails, replies, unsubscribe requests, and bounces.

Mailmeteor relies on state-of-the-art methods to monitor the performance of your emails. To track which emails are opened, we add a tiny image into the body of your emails. This is called a tracking pixel. When your email is opened, the email client downloads this image from the server where it’s hosted, and we record this in our database. For link tracking, we redirect your URLs through a tracking service that records the click before sending your recipients to their final destination.

Yes, email tracking is legal. However, it must comply with privacy laws and regulations such as the GDPR in Europe, CAN-SPAM Act in the United States, and other local data protection laws. These often require you to inform your recipients about the tracking. You must also give them the possibility to opt-out of your emails.

In most cases, your recipients won’t be able to tell if an email is tracked. Because the tracking pixel is invisible. However, some email services have started to block images by default, or alert users to the presence of tracking pixels.

Mailmeteor makes email tracking effortless. Just create your email campaign and activate our tracking feature with 1 simple click. Then sit back and relax – Mailmeteor gets you the insights you need. Without any hassle.

Removing the tracking from the emails you send with Mailmeteor is very straightforward. You can disable our tracking feature in 1 click. For emails you’re receiving, however, it’s harder to remove tracking. Opting for email clients that block images by default or privacy-focused email services may help.

Rest assured, your data is in safe hands. Like every Mailmeteor product, our Tracking feature has been designed with your privacy and security in mind. We employ robust encryption and adhere to strict data protection protocols to make sure your information remains confidential and secure.

Mailmeteor’s Tracking is one of the most advanced tools available on the market. But it’s not entirely foolproof. Factors such as email clients blocking images, recipients viewing emails in plain text, or using privacy tools can prevent the tracking pixel from loading and reporting an open. Link tracking is more reliable but can still be affected by security software or privacy tools.

Mailmeteor lets you send up to 2,000 personalized emails a day and track all your campaigns in real-time.

Tracking is a paid feature. With Mailmeteor Premium, you can monitor opens, clicks, and unsubscribes. Opt for our Pro plan to additionally track bounces and replies. Business subscribers enjoy the added benefit of a custom tracking domain.

To unlock the full potential of Mailmeteor’s Tracking, upgrade to a Premium plan or above.